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12+ years of experience in a growth marketing role5+ years of people management experienceExperience leading and developing marketing strategies for emerging technologiesProven track record of driving customer or B2B partner acquisition and revenue growth through effective marketing strategiesData first approachStrong proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, etc.
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B2C/B2B portal is built with React on an open-source headless CMS framework as-a-backend (Liferay) hosted on AWS.The service portal is built in with React on top of Lambda/AppSync AWS PaaS/IaaS.Full reporting suite across all databases, analytics, web-analytics, and unstructured data (MetaBase.
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Familiarity with HubSpot Sales Professional CRM is a significant advantage, with the ability to leverage CRM tools for lead management and sales optimization. Utilize HubSpot Sales Professional CRM to manage leads, track sales activities, and generate accurate forecasts for sales projections.
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5+ years of experience as a Hubspot Administrator or similar marketing automation role within a B2B SaaS company. Proven track record of successfully implementing and optimizing Hubspot features for lead generation, campaign management, and reporting.
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Develop, lead & execute B2B marketing efforts including performance marketing efforts (social, digital, direct mail marketing, flyers, premium giveaways) and on-site events. is a pivotal role in shaping our brand image through sponsorships, affinity programs, events & B2B marketing in the Houston DMA. Develop and participate as the leader for key sponsorships, developing and executing large and community-based events, as well as execute marketing efforts to gain business customers.
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Candidates should have a strong understanding of the sales process, experience with B2B sales and comfort in public speaking as this position is often tasked with leading presentations, attending tradeshows and networking with potential clients.
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Lead content management for the brand’s website, as well as all training content, marketing literature, and other assets. Strong project management and organizational skillsMust be able to adapt style, tone, and voice to suit different communications platformsDemonstrated ability to execute on strategy, strong business acumenTech savvy, strong knowledge of Microsoft Office,Experience with HubSpot and Asana (not required but preferred) Top candidates will be asked to complete a writing assignment.
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Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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Manage end-to-end lead data projects, from assigning tasks to contractors to importing clean data into our CRM system (HubSpot) and optimizing the lead pipeline for the sales team.
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Experience in solution selling, and consultative sales approachProficient in using CRM systems such as Salesforce or HubSpot to manage sales pipelinesAbility to work independently and as part of a teamA self-starter with a positive attitude, strong work ethic, and willingness to learn & travel as require.
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Proven experience and ability in sales development, lead generation, or outbound sales with quantified targets/quotas in a B2B capacity. B2B Marketing : Provide valuable feedback and insights to marketing and product teams, helping to optimize messaging, positioning, and product/service features.
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Your Background:-Experience in the following demand generation channels: email marketing, website & landing pages, marketing automation / lead scoring, ABM, paid search. This position offers a great opportunity to gain valuable hands-on experience leading growth marketing for an early stage, b2b SaaS company.
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This person will be responsible for partnering with marketing and sales leadership inside Turn/River's portfolio of B2B software companies to grow new logo revenue, focusing on outbound demand generation strategies such as ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, and community marketing.
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Implement and optimize marketing automation tools such as HubSpot, Eloqua, or Pardot to automate lead nurturing and scoring, email campaigns, and landing page creation. Stay up to date with industry trends, emerging technologies, and best practices in B2B lead generation and marketing automation.
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Working understanding of B2B digital marketing trends and other marketing automation platforms such as Marketo, Eloqua, and HubSpot. Other Pardot features and functionality, including Pardot Lightning, Sandbox for Pardot, double opt-in process, ABM, and B2B Marketing Analytics dashboards.
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